SQUEAKER

Blog

danoshea — Thu, 20 Nov 2008 14:05:46 +0000

Level 3

danoshea — Wed, 19 Nov 2008 15:22:29 +0000

Level 2

danoshea — Wed, 19 Nov 2008 15:15:17 +0000

Squeaker Propsose

danoshea — Tue, 18 Nov 2008 08:40:05 +0000

SqueakerPropose.doc

The Squeaker Future

danoshea — Tue, 18 Nov 2008 08:25:28 +0000

Over time Squeaker will move beyond the limits of Swinburne’s PA building it will become known as a successful and exciting initiative to other design schools and to industry professionals. Squeaker will initially expand to other levels of PA building and will eventually extend past the panel signage to other spaces and medias.

Outside of PA building squeaker will explore extensions to other campus areas, including High Street windows and PU Tower, as well as campus banners, poster panels, the library foyer and cafeteria. There is also the possibility of extending further to Swinburne’s TAFE staff and students.

Permitting the success and content produced by the Squeaker blog it also may be possible to produce a yearly publication, documenting students thought and discussions on design.

A range of medias including motion, three-dimensional and spatial, are also possible future endeavours and will rely on the passion and creativity of the student push Squeaker to new levels.

The Graphic Palette

danoshea — Mon, 17 Nov 2008 14:48:14 +0000

These are a selection of patterns that will appear in the squeaker style guide. These patterns will be used as Squeakers main graphic element.

Expenses

danoshea — Sat, 15 Nov 2008 13:37:37 +0000

Squeaker is a minimal budget non-profit initiative, which will be supported by the university. Swinburne’s design faculty is already equipped with all the medias and materials Squeaker needs to produce a successful communication plan. The student group will use the faculty’s computers, programs and printing equipment to create their outcomes. Squeaker has strategically planned to utilise existing signage systems and two colour printing outputs to minimise costs. The main ongoing cost will be domain purchase and server expenses.

As it progresses raising funds through campus events, the sales of squeaker merchandise and promotional material is prospect that Squeaker will explore to support new projects.

A Bolder Mark

danoshea — Wed, 05 Nov 2008 14:33:53 +0000

Developing a mark with a greater presence that has the ability to stand alone…

tin and ed

danoshea — Sat, 01 Nov 2008 12:51:53 +0000

A Melbourne based design studio that often use text symbols to create patterns and breakers.

http://www.tinanded.com.au

A great source of inspiration for ascii. They created the imagery for the 2008 Melbourne International Design Festival – Strength in Numbers

http://www.nationaldesigncentre.com/Default.aspx?MenuCode=ME0332&ValuePath=ME0182/ME0332

More Feedback via Email

danoshea — Sat, 01 Nov 2008 12:21:31 +0000

Attachments:

On 31/10/2008, at 3:36 PM, Danielle O’Shea wrote:

Hi Matthew,

We have further refined the squeaker logo and come up with this option… We have have put much more consideration into the spacing and typography and feel this version makes a much bolder statement and has a greater presence. The type could confidently stand alone without the supporting marks.

We have also been exploring a range of patterns that use the different characters from the identity, which we hope to have ready to show you soon. We have roughly put together a version of how we feel the identity and pattern it could be applied to a space.

We appreciate any feed back.

Thank-you for your time,
Danielle and Carla

On 31/10/08, at 4:46 PM, Matthew Replied:

Hello Guys

i think this look stronger and has more presence to it.

You might consider …

the “er” and the lock up.

It feels a little removed from the other text so the support item might bridge the gap between the two groupings of words.

the scale of the support shape and the interaction with the text

the use of colour

how the support tag line would work more involved with the hero mark

does the logo need to be a straight rectangle lock up — could it be off set?

Overall I think it is looking better and a stronger result.

Keep me posted with any further developments

Best

Matthew