SQUEAKER


Blog by danoshea
November 20, 2008, 2:05 pm
Filed under: Outcomes

screen-grab-topics

screen-grab-topics1



Level 3 by danoshea
November 19, 2008, 3:22 pm
Filed under: Outcomes

Level3.1

Level3.2

Level3.3

Level3.4

level3



Level 2 by danoshea
November 19, 2008, 3:15 pm
Filed under: Outcomes

Level2.1

Level2.2

level2



Squeaker Propsose by danoshea
November 18, 2008, 8:40 am
Filed under: The Proposal

SqueakerPropose.doc



The Squeaker Future by danoshea
November 18, 2008, 8:25 am
Filed under: The Proposal

Over time Squeaker will move beyond the limits of Swinburne’s PA building it will become known as a successful and exciting initiative to other design schools and to industry professionals. Squeaker will initially expand to other levels of PA building and will eventually extend past the panel signage to other spaces and medias.

Outside of PA building squeaker will explore extensions to other campus areas, including High Street windows and PU Tower, as well as campus banners, poster panels, the library foyer and cafeteria. There is also the possibility of extending further to Swinburne’s TAFE staff and students.

Permitting the success and content produced by the Squeaker blog it also may be possible to produce a yearly publication, documenting students thought and discussions on design.

A range of medias including motion, three-dimensional and spatial, are also possible future endeavours and will rely on the passion and creativity of the student push Squeaker to new levels.



The Graphic Palette by danoshea
November 17, 2008, 2:48 pm
Filed under: Identity

These are a selection of patterns that will appear in the squeaker style guide. These patterns will be used as Squeakers main graphic element.

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+

;

*

!

pattern2

Print

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Expenses by danoshea
November 15, 2008, 1:37 pm
Filed under: The Proposal

Squeaker is a minimal budget non-profit initiative, which will be supported by the university. Swinburne’s design faculty is already equipped with all the medias and materials Squeaker needs to produce a successful communication plan. The student group will use the faculty’s computers, programs and printing equipment to create their outcomes. Squeaker has strategically planned to utilise existing signage systems and two colour printing outputs to minimise costs. The main ongoing cost will be domain purchase and server expenses.

As it progresses raising funds through campus events, the sales of squeaker merchandise and promotional material is prospect that Squeaker will explore to support new projects.



A Bolder Mark by danoshea
November 5, 2008, 2:33 pm
Filed under: Identity

Developing a mark with a greater presence that has the ability to stand alone…

ABolderMark

logo_bolder



tin and ed by danoshea
November 1, 2008, 12:51 pm
Filed under: Research

A Melbourne based design studio that often use text symbols to create patterns and breakers.

http://www.tinanded.com.au

A great source of inspiration for ascii. They created the imagery for the 2008 Melbourne International Design Festival – Strength in Numbers

http://www.nationaldesigncentre.com/Default.aspx?MenuCode=ME0332&ValuePath=ME0182/ME0332

Strength in Numbers



More Feedback via Email by danoshea
November 1, 2008, 12:21 pm
Filed under: Meetings
Attachments:
SQUEAKER logo1 SQUEAKER logo1
Spaces
On 31/10/2008, at 3:36 PM, Danielle O’Shea wrote:


Hi Matthew,

We have further refined the squeaker logo and come up with this option… We have have put much more consideration into the spacing and typography and feel this version makes a much bolder statement and has a greater presence. The type could confidently stand alone without the supporting marks.

We have also been exploring a range of patterns that use the different characters from the identity, which we hope to have ready to show you soon. We have roughly put together a version of how we feel the identity and pattern it could be applied to a space.

We appreciate any feed back.

Thank-you for your time,
Danielle and Carla

On 31/10/08, at 4:46 PM, Matthew Replied:
Hello Guys
i think this look stronger and has more presence to it.
You might consider …
the “er” and the lock up.
It feels a little removed from the other text so the support item might bridge the gap between the two groupings of words.
the scale of the support shape and the interaction with the text
the use of colour
how the support tag line would work more involved with the hero mark
does the logo need to be a straight rectangle lock up — could it be off set?
Overall I think it is  looking better and a stronger result.
Keep me posted with any further developments
Best
Matthew



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